Eddie by Giddy

Client Background:

The Eddie by Giddy brand is dedicated to providing effective solutions and resources for men dealing with erectile dysfunction (ED). Their flagship product, Eddie, offers an alternative approach to ED treatment, empowering users to manage their health confidently. To support this mission, the Eddie by Giddy website serves as both an e-commerce platform and an educational hub, making it easy for users to find information, purchase products, and connect with supportive resources.

Project Goals:

1. Develop a User-Friendly, Accessible Platform: Create a website that provides a welcoming, stigma-free experience, prioritizing ease of use, accessibility, and clarity around ED topics.

2. Implement E-commerce and Product Education: Design an engaging e-commerce experience that includes comprehensive product information, visual guides, and customer testimonials to support informed purchasing decisions.

3. Ensure Compliance with WCAG 2.1 Standards: Meet accessibility standards across the site to provide an inclusive experience for all users, ensuring that every aspect of the website is usable for individuals with disabilities.

4. Optimize for Mobile and SEO: Ensure that the platform is fully responsive and optimized for search engines, increasing visibility and user engagement across all devices.

Challenges and Solutions:

1. Sensitive Health Topic Presentation

• Challenge: Presenting ED-related information in a way that reduces stigma while ensuring clarity and professionalism.

• Solution: Used a soft, supportive design language with approachable tones, balancing informative content with empathy to create a user-centered experience.

2. Product Education and E-commerce Integration

• Challenge: Conveying product details effectively to help users understand Eddie’s benefits and usage.

• Solution: Developed dedicated product pages featuring instructional videos, usage tips, FAQs, and customer testimonials, enhancing user understanding and confidence in the product.

3. Accessibility and SEO Compliance

• Challenge: Ensuring all content is accessible per WCAG 2.1 guidelines, while optimizing for search engines to boost visibility.

• Solution: Implemented contrast adjustments, structured navigation, and meta-tagging to improve both accessibility and search rankings, creating a seamless and inclusive experience.

4. Mobile Responsiveness and Usability

• Challenge: Ensuring the site provides a consistent experience across devices, particularly for mobile users.

• Solution: Built responsive layouts and mobile-first elements, optimizing each page for quick load times and smooth navigation on smaller screens.

Deployment and Testing:

• Incremental Deployment: The website was deployed in stages to ensure stability, allowing each feature to be tested and refined without disrupting live users.

• Cross-Platform Testing: Rigorous testing was conducted on desktop, mobile, and tablet platforms to confirm visual consistency, accessibility, and seamless functionality across all devices.

• Performance Monitoring: Post-launch, continuous monitoring of site performance and user feedback helped ensure the platform maintained speed, usability, and SEO ranking.

Results:

• Enhanced User Engagement: The site’s approachable, user-focused design led to increased engagement, with users spending more time on product pages and educational content.

• Improved Accessibility: Compliance with WCAG 2.1 standards expanded accessibility for users with disabilities, supporting Eddie by Giddy’s commitment to inclusivity.

• Positive Client Feedback: The client expressed high satisfaction with the project, appreciating the design, ease of navigation, and the educational resources provided to help users make informed decisions.

Value Added:

• User-Centric Design Enhancements: The thoughtful presentation of sensitive health information fostered a supportive environment, empowering users to engage with the content confidently.

• Accessibility Compliance and SEO Optimization: Meeting accessibility standards and optimizing for search engines broadened the site’s reach and inclusivity, attracting a larger audience.

• Sustainable, Scalable Platform: The improvements made to the website provide a solid foundation for future scalability, ensuring Eddie by Giddy can expand its content and resources without compromising user experience.